Business Events and Trainings represents a considerable area expertise and experience in the FirstView group. With our leading brands, we have a long and enviable reputation as the world’s leading business events, conference and training organiser. Many of our events today are considered as the premier shows in their respective sectors.
FirstView provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. Our large scale conferences are market leading “must attend” events for their respective industries.
We can give you the opportunity to learn and interact with the worlds leading business minds through a variety of events!
FirstView produces more than 100 events annually around the world, and continues to grow. FirstView leverages a global research base of best practices to produce an unrivalled portfolio of conferences.
In today’s new economy, standing out amongst your peers is absolutely essential to that competitive edge for generating new business. Becoming an event sponsor is gaining increasing attention as an effective alternative for building next generation corporate brands. Here’s why more companies are now rushing towards booking the right and prime sponsorship slots in the industry.
We organise business events that are driven by reaserch and content. Our delegate base is a broad mix of industry participants including corporates, start-ups, government bodies and associations, professional services firms and consultancies.
At our larger events, we also provide companies with sponsorship opportunities, giving opportunities to brands that want to gain exposure and be associated with the leading event in an industry. At some select events we also offer premium exhibition and client interaction space.
Finally our corporate trainings and learnings division also provides professional development, coaching and learning products to meet demand for professional skills training, performance enhancement and accreditation.
Create, Develop and Enhance Credibility
Companies in general have few opportunities to build trust and establish rapport with their new and existing set of customers and prospects. Attending an event is important but standing out in the audience by being a sponsor will highlight you and your business with a captive audience. Being involved with an event and being seen as dependable and supportive will accelerate the process.
Highly Targeted Marketing
Events will have a certain mix of people that are in attendance. The event organizer is responsible for creating the audience and will have a goal to bring together the right crowd that will benefit from their program. Make sure to ask who their typical audience is and determine if they will be specifically targeted to your prospects.
Leveraged Lead Generation
The majority of people who attend an event will most likely know others with similar interests. Remember, not only will you be in front of them but may have a chance to be recommended to their connections as well.
Brand Awareness & Recognition
Logo placement in a variety of places such as flyers, direct mail, brochures, websites, email marketing campaigns, tickets, signage, etc. will add to increase brand awareness. Being recognized as a sponsor will communicate value and support with the audience at the event.
All events have their own marketing efforts to make sure the event is well attend and generally successful. When sponsors decide to be involved, they will automatically get the benefit of being promoted throughout the process. Some events have local media support while others may offer national campaigns. This could provide extended exposure and visibility in markets they have not tapped into yet.
Enhancing Image/Shaping Consumer Attitudes
Often companies are looking to improve how they are perceived by their target audience. Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction. Coca Cola, for example is always looking to generate a positive influence of their products in the minds of their consumers and as such regularly support events they feel can influence consumer opinions.
Sponsorship geared to driving sales can be an extremely potent promotional tool. This objective allows sponsors to showcase their product attributes. Most events will have tables available to display products or services. Create new professional relationships with other sponsors, vendors, speakers and attendees.
Sponsorships offer significant opportunities for distinct marketing and competitive advantages, as well as showing support of the event. Join our growing list of partners and invest in your company's brand.
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